What is Cost Per Action?
Cost per action (CPA), sometimes known as pay per action (PPA) and cost per conversion, is an online advertising pricing model in which the advertiser pays for each specified action – for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.), double opt-in, or sale.
Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. The desired action to be performed is determined by the advertiser. Radio and TV stations also sometimes offer unsold inventory on a cost per action basis, but this form of advertising is most often referred to as “per inquiry”. Although less common, print media will also sometimes be sold on a CPA basis.
What is Digital Marketing?
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost.
What is Email Marketing?
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages to enhance the relationship of a merchant with its current or previous customers and encourage customer loyalty and repeat business, acquiring new customers or convince current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
What is a Marketing Plan?
A marketing plan is a comprehensive blueprint which outlines an organization’s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling.
The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, “strategic planning” is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead.
What is Marketing Strategy?
Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company following with the formulation, evaluation, and selection of market-oriented strategies, and therefore contributes to the goals of the company and its marketing objectives.
What is Mobile Marketing?
It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6B in 2015, and over $6.8B by the end of 2019. Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange.
What is Pay Per Click?
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.
What is a Sales Lead?
A sales lead is the Identification data of a person or entity that has the interest, authority and budget (i.e. money) to purchase a product or service. This step represents the first stage of a sales process. The identification of the sales lead is referred to as lead generation, a process conducted by either the marketing or sales organization.
A sales lead may also be defined as a sales stage object in CRM systems that serves as a repository for prospecting lists that are not considered to include a person that has expressed interest, authority, or budget.